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This week: Errin Cole with ENT Associates of Florida!
Go! Media International specializes in social media marketing campaigns for businesses, and our Go! Healthcare Marketing division focuses on medical and healthcare related businesses. Our philosophy is to help people navigate the ‘new marketing’ arena as much as possible, and the clients will come.
In the spirit of ‘giving back’ and networking – We want to be able to use our online following to feature a “Marketer of the Week” post, which we will be sending out each Friday to our followers across our company’s three divisions, Go! Media International, Go! Healthcare Marketing, and The Social Media Chef.
Our goal is to highlight a marketer that epitomizes the values and actions of a successful networker each week, and post their tips, profile, and contact information to our followers.
This week’s “Marketer of the Week” is: Errin Cole
Company: ENT Associates of Florida
Title: Director of Marketing 
Address: 2515 Countryside Blvd., Suite E, Clearwater, Fl 33763
Mobile: (727) 251-5432
Email: ecole@ENTflorida.com
Website: www.ENTflorida.com
Facebook Link:
http://www.facebook.com/entflorida
LinkedIn Link:
http://bit.ly/ENTFLLinkedIn
Twitter Link:
http://www.twitter.com/entflorida
Go! Healthcare Marketing: “What does your company do?”
Errin Cole: “ENT Associates is a group of ten Otolaryngologists or Ear, Nose and Throat doctors with two of the physicians’ dual board certified in Facial Plastic Surgery and Sleep Medicine. They all treat adults and children with allergies, balance issues, ear and hearing disorders, facial skin, head and neck cancers, sinus, sleep and swallowing problems and thyroid surgeries. ENT Associates also has eight Doctors of Audiology to evaluate hearing and fit hearing aids.”
Go! Healthcare Marketing: “What sets your company apart?”
Errin Cole: “The patient experience that is received at ENT Associates as well as the eight convenient locations across Pinellas, Hillsborough and Pasco Counties.”
Go! Heathcare Marketing: “What are some innovative ways that you market your company?”
Errin Cole:
“Reward our staff for referring their friends and family.”
“Reward our patients for referring their friends and family.”
“Develop a partnership with referring physicians.”
Go! Healthcare Marketing: “Can you give some tips for other marketers?”
Errin Cole:
“Keep your internal marketers (staff) engaged and committed to giving the best patient experience possible to your patients.”
“Make sure that your referring physicians are getting what they need from your office… patients in quickly and notes back in time.”
“Get involved in the community in whatever way interests you.”
Go! Healthcare Marketing: “Is there anything that you and/or your company are currently promoting, sponsoring, attending, or supporting?”
Errin Cole:
“11/8 – Dr. Morgan will speak on Blepharoplasty at the Baycare Outpatient Centers Conference Room in Bardmoor at 6:00pm.”
“11/9 – The Facial Aesthetics Center will hold its annual Holiday Event from 9:00am – 8:00pm. Please visit http://www.DrMorganFACE.com for more information.”
“11/14 – Lifestyles after 50 Health Fair at the Largo Cultural Center from 10:00am – 3:00pm.”
Go! Healthcare Marketing: “How can readers help you/or your business?”
Errin Cole: “We always welcome feedback and idea sharing as we are continuously looking for ways to improve.”
Go! Healthcare Marketing: “What book(s), journal(s), website(s) would you recommend to fellow healthcare marketers?”
Errin Cole: “The AMA (American Marketing Association) has been hosting Healthcare Marketing SIGs every quarter for about a year now. You do not have to be a member to participate. They are about $25 each session including speaker and breakfast. Each one that I have attended has been on a different healthcare marketing topic that is relevant to what is important during these difficult times.”
Go! Healthcare Marketing: “What’s your favorite quote?”
Errin Cole: “To give anything less than your best is to sacrifice the gift.” Prefontaine
Go! Healthcare Marketing: Thank you Mel for this interview! Be sure to contact Errin Cole for more information about ENT Associates of Florida!
If you know anyone that might benefit from Errin’s services, please forward a link to this page to them!
Dale & The Go! Team
GoHealthcareMarketing.com
GoMediaInternational.com
SocialMediaChefOnline.com
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